How great would it have been to have this fella in our stores leading up to Christmas and the launch of the Happy Feet movie. He could have been the prize in a giveaway. His presence in store would have been a magnet for the kids and kids at heart. The little penguins can be landed in Australia for just over $1. I reckon they’d retail for $9.95. The big fella could be landed for around $200 – the expensive stuffing is the killer.
This is an example of how we could better tie in with blockbuster movies and events – using stuffed characters and similar items for in store promotion and offering smaller versions for sale. It takes planning and being in the know about upcoming events.
It’s too late now for the penguin but the mainland China based manufacturer I spoke with yesterday already knows what they will focus on in 2007 based on planned movie releases.