Magazine sales were very strong in my newsagency this Christmas – double digit growth in the three weeks to Christmas Day. The main kick was in Women’s Interest, Crossword, Special Interest and Sports titles. Looking deeper, it’s in titles where newsagents do not have a competitor. Balancing the growth was a significant fall in computer, motoring and teen magazines.
Magazine Chirstmas sales are up, but they don’t give enough newspapers to the newsagents. Like today’s Herald Sun, with the Shane Warne hero poster, where I live (Lynbrook, Victoria) every newsagent and supermarket has sold out of them and no I can’t get my daily newspaper because of one poster. They should put more newspapers in newsagents and supermarkets.
I agree – on a day like today ever6yone knew the papers would move well. We received plenty thankfully. Ask your local newsagent to order one for you – they can do such backorders.
Why should I get a back-order, because then they slap a extra charge just to print out the paper. Old papers, all they should have is the normal paper cost, that’s all
The cost should be the cover price. That’s all.