The performance of calendars is dependent of many local factors. I learnt that last year when our sales were in the toilet while others had a bumper year. This year, with 66% less stock, our sales are up on this time last year. In fact, we’re chasing more stock. It’s a nice position to be in but one not really of our doing. Last year our centre had two major calendar discounters as well as ourselves. This year we have no competitors so we make the decision about discounting – and don’t discount. The challenge is to make it happen that way next year.
Our newsXpress calendar is proving a hit with more than two thirds of the $2.99 calendar sold – most often adding to an existing shopping basket.