We’re tracking year on year same store growth in excess of 25% for ‘online’ (non scratch tickets) lottery products at our newsagency. This is, in part, due to our wall of dreams approach:
We thought it would be a risk to have a $675.00 per share syndicate for the $33 superdraw on December 30. It sold out in a week and yesterday we started another. We find syndicate purchases are most often in addition to regular lottery product purchases.
We have the production of our posters creation of syndicates down to a streamlined process so as not to interfere with the more general management of the newsagency.