Here’s another example of where traditional magazine racking in newsagencies is leaving them behind supermarkets, petrol outlets and others where magazines are displayed with the full cover showing. Newsagents and their shopfitters have to address this if they (we) are to be the magazine specialists.
Hi,
May be if we recevied the same subsidies from the distributors/publishers as supermarkets do or if they offered to pay for these displays, then there wouldn’t be a Newsagent that wouldn’t get it installed.
i.e. All my other suppliers – cards, books etc are prepared to offer and/or pay for various displays The only exceptions are stationery and magazines.
Cheers,
Phil
Phil,
If we put in new display material and set the rules from the outset we’re in control. We can cut oversupply this way.
Mark