BRW has two special issues and it’s weekly issue on sale at the moment and it’s confusing customers. In regular magazine fixturing it is impossible to tell the issues apart – hence the confusion among customers.
While full face display fixes this, few newsagents would have the space for a full face display of BRW nor could they justify this based on the cost of retail real-estate. Cover designed at BRW need to take this fixturing into account with future special editions.