A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Ashes cricket pins soft

The folks at the Herald Sun have done a great job making sure newsagents have stock of the Ashes team pins. We were ready with a good process for handling back orders and advance orders. The expected rush didn’t happen. It’s been very well supported in the newspaper so who knows why this one has been soft with consumers. These things are hard to pick.

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Newspaper marketing

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