A year ago at newsXpress we decided to invest in Halloween this year in terms of marketing collateral for our stores. Some people thought we were nuts and that our planned group-wide $25,000 – $35,000 investment in marketing collateral was nuts.
Patting ourselves on our backs it’s pleasing to see activity at Movie World on the Gold Coast, Australia ZOO and in Better Homes and Gardens in a Halloween feature. The newsagent connect is that we sell materials for decorating the home, school or workplace and we have a range of Halloween products such as cards that light up, severed hands, candy baskets, cobwebs, witches brooms and face masks. In my own shop we have not encountered one negative customer comment.
Disclosure: I an a Director of newsXpress, a national group with 95 newsagent locations.