The Herald Sun is running an excellent CD promotion over five or six weeks. Today, due to lack of supply of the promotional CDs 50 customers who came into our shop wanting to buy the CD turned and walked out. It’s the first thing they ask. We know from experience that if we say yes, at least half grab the CD and make other purchases. The knock on effect of lack of supply is significant. Beyond the 50 lost customers another 60 ordered the CD on backorder. This takes a couple of minutes per order – another significant cost for micro margin product.
I love the promotion. Blind freddy would have known that it would be exceptionally successful. I wish the scale out was more appropriate to need. In my case, being open all weekend, I need more than a high street newsagency.