The re-energised OZ Lotterties business looks interesting. Their website is enticing and makes buying easy. Given the success of the Tattersalls website it will be interesting to see how this goes. The site itself is better than the Tattersalls offering from a user perspective in my view.
Lottery related traffic is important to newsagencies. Take this Thursday for instance. The $12 million Powerball jackpot will give my store a traffic boost of 20%. If I lose some of that to online there are flow-on effects. So, the time to plan for this is now. Online lottery businesses will only grow in number.
Just like I wrote in the email to Ozlotteries yesterday that the reason I joined was because of the sniffy looks I got from newsagency staff whilst being served for exotic purchases such as ‘reduced systems’ or just large normal ‘systems’. I’d get comment like “Never seen anyone bet like that before” etc and ofcourse the strange ‘are you addicted to gambling’ look…
Sorry to say that it was the unproffesional conduct lotto sales counter staff that put the final nail in that coffin – at least online obscurity means were not going to be judged for gambling a bit differently from the rest.