It’s great having new weekly magazine on the shelves. The challenge is finding the space to do it justice. OK! went weekly today with what looks to be a good first issue. Woman’s Day, New Idea, TV Week, NW, WHO and Famous have their space locked in. To accommodate OK! in my own store we have had to trim an adjacent category – we have cut several under performing titles. Newsagents will have to do this if OK! is to get real-estate in the high traffic area.
OK! has a great website supporting the magazine.
It might be a coincidence but both NW and Famous have come out today with covers using more black than usual – they stand out in the usually colourful section of the women’s weeklies.