newsXpress is providing its 95 stores with an exclusive calendar deal which delivers the best margin for any calendar this season. Inside, customers find vouchers providing access to more than $90 worth of discounts – two for each month – luring customers back to newsXpress outlets. Priced at $2.95, the newsXpress exclusive calendar is well positioned in the marketplace. The calendar is being supported by a range of marketing collateral. I expect it to be a sell out. What makes this news is that it’s a first for the channel.
This calendar deal is another example of the benefits of a group of newsagents as one on a commercial deal. Unlike deals negotiated by some industry associations, this deal more than doubles margin newsagents are used to. The deal also puts pressure on newsagent marketing groups – there is strong competition between newsXpress, Nextra and Newspower and newsagents are the winners.
Disclosure: I am a Director and shareholder of newsXpress.