Okay so it’s American and based in occult and other ‘scary’ things. Halloween is fun. At least that’s how we’re seeing it in my shop and, thanks to great marketing collateral from newsXpress, 90+ other newsagencies. We have embraced Halloween and even though we’re only a few days in are already experiencing strong sales. We have cards and bears from the US (exclusively) and a range of novelty items from Australian companies plus Halloween chocolates. Based on current sales I’d expect us to sell out of our range. As far as I know newsXpress is the only marketing group running a Halloween season in Australia. The real fun comes in a couple of weeks when everyone dresses up for the day.