New Idea and Woman’s Day are having a good week if the sales data I have seen is being experienced nationally. After two days of trade I’m seeing sales up more than 10% compared to the average of the last eight weeks. Having three titles (Women’s Weekly as well) with Steve Irwin tributes does not seem to be hurting sales. Anecdotally, the New Idea 10 cent donation to the Wildlife Warriors charity is getting plenty of support.