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eBay Motors outdoor campaign

ebay.JPGThere are plenty of eBay billboards appearing around Melbourne (and other cities I suspect). I photographed this one on the busy corner of Warrigal and Waverley Roads. Time was I used to think of eBay as the place for ticket scalpers and garage sales product vendors. Now they are pitching aggressively for the vehicle space with this eBay Motors campaign.

This campaign significantly broadens the eBay appeal. I suspect it is their move to extend turf prior to the arrival of Trade Me in Australia.

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