Mobile is the medium of the future. Certainly News Corp. thinks so having just announced agreement to pay US$188 million for a 51% stake in Jamba. Everything points to this being a smart move. It directly connects News with the generation shunning newspapers and, to a lesser extent, television. When considered with Mobizzo and MySpace it reinforces their investment in the medium and the generation.
Rupert Murdoch is showing that he knows the hot content market. Digital World Tokyo claims claim that there are more mobile users than wired in Japan. Mobile is hot in Australia too – just look at how often mobile devices and connections are being advertised in more traditional media.
We are witnessing a gold rush of a new era.