With PowerBall not going off last night and now worth $12 million next Thursday and OzLotto jackpotting to $6 million next Tuesday the sales dynamic in newsagencies will be altered for a few days. While it’s hard to plan for these things we have to find a way to tap into the extra traffic with appropriate add on sales while ensuring that existing would be magazine customers, especially, do not give up their magazine dollars for a lottery ticket.
In an average week, all games combined, no more than $10 million is in play. Already this week, including the Saturday superdraw of $22 million, $40 million is in play. That must affect the sales for other products.