A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Magazines pay homage to Peter Brock

brock-blog.JPGMotorsport News, Auto Action and The Bulletin have been quick to market with Peter Brock memorial editions. It is great to see such a fast and thorough response to what is a huge story. The Motorsport News coverage is particularly good.

Displaying all three magazines next to each other demonstrates the depth of range a newsagency offers compared to other outlets. We have done this right next to our newspaper stand.

Car related magazines are doing it tough thanks to pressure from online news and review websites. I am seeing same store data suggesting falls, across the category, or between 10% and 25% year on year. Monthlies are carrying the bulk of the falls. Anything publishers can do to build relevance of the titles will be welcomed by newsagents.

0 likes
magazines

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image