Newsagents return, on average, 50% of non top 100 seller titles. The photo to the right is our stack of return product waiting to go back for two suppliers. Four trolley loads. We are not alone with these piles stacking up our back room.
I have always thought that returned magazines are either pulped or returned to the publisher for back order stock. If what I heard yesterday is correct, one magazine distributor, or another party they supply, is offering returned magazines to doctors and other professionals for use in their waiting rooms. I’d be disappointed if this is true.