A newspaper would never, ever mess with its masthead logo for an advertiser.
So says Steve Safran, Managing Editor of the respected The Lost Remote in a post about the ethics of advertising. He needs to see the Fairfax broadsheets, the Sydney Morning Herald and The Age. Both have been carrying post-it type ads stuck on the front page in the middle of the masthead. Customers hate the ads and they cause litter. No upside from what I can see.