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A tale of two magazine categories

I’ve been looking at magazine sales data from newsagencies for many years and have a few stores which act as good indicators of what is happening more widely in the channel. Based on these few stores, the category ascending is Crosswords – by between 10% and 15% same store year on year to July 31. Photography magazines are down 35% in the same period. The trouble is, new photography related titles arrive weekly.

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