A check of this month’s AWW shows an improvement over recent issues. It’s reminiscent of content dept from the past. We decided to really push the issue with a table-top display right next to (almost blocking but don’tt tell Tattersalls) the lottery counter. While the display is not as pretty as the pros might like, I bet this works a treat. Early customer feedback suggests that our locally printed A3 draws them in more than the glossy poster since newsagencies always have such posters for magazines.