At the annual newsagent trade show in NSW, the state and national associations, which signed a Memorandum of Understanding to jointly represent newsagents a couple of months ago, had separate stands. If the associations cannot unite at something as simple as a trade show, what hope is there for unity at a deeper level? It is no wonder that less than 20% of all newsagents are represented by an industry association. Egos are the barrier between real unity breaking out across the newsagency channel, as it has been for many years.