Nestle has launched Plenty, an online magazine promoting their products through recipes and related articles. This issue has 25 pages and by any measure is quite substantial.
Plenty is well worth a look.
I would be interested to see readership data for this compared to traditional print advertising by the company. Of course, being an online publication and out of their own company, Nestle will have access to more timely and better data than through a more traditional media outlet.
As for the technology behind the online magazine – very nice. Easy to navigate and read. Check it out if you want to see how online magazine technology is evolving.
It has been some months since I received a PLENTY magazine. Have I been taken off the address list? Maybe you no longer have the magazine. I would be interested to know.
Regards Pauline Limn
How do you subsribe for the Plenty magazine online.
Debra I suggest you contact Nestle. Mark