A blog on issues affecting Australia's newsagents, media and small business generally. More ...

The 6am delivery promise which cannot be kept

News Ltd telemarketers have been calling country NSW with a special home delivery offer for the Daily Telegraph, promising a 6 am delivery. This is a challenge when the newsagent in at least one region does not get delivery from News before 8:30am. News has known about this for years yet allows the telemarketers to make the offer. The newsagent is left to field calls from disgruntled subscribers.

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Newspaper marketing

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