Given that newsagents sell more than half all magazines sold in Australia, it is disappointing that we do not actively participate in the annual MPA Magazine of the Year awards. Through the industry association (ANF) there has been a small involvement in the past but no more from what I can tell. I’d like to see a publisher of the year, issue of the year and cover of the year award judged by newsagents. It is this type of engagement with newsagents which would help publishers achieve greater sales through our channel. Newsagents care about product placement and sell out whereas supermarkets and convenience outlets care less.