I blogged here recently about Zoo Weekly and how the publishers might achieve better results in newsagencies through a display unit which allows placement with newspapers. On Monday, the stand shown in the photo was delivered to my shop and now we can display Zoo Weekly next to newspapers.
I am guessing that we were the stand because I blogged about it here. As I understand it, the stand has not been made available to all newsagents. It should be.
Zoo will sell better in convenience, transit and similareas than newsagencies. However, if EMap wants to build brand awareness then newsagencies are key. Don’t neglect them.