The Fairfax owned Trade Me has launched their online employment offering in New Zealand jobs has launched. Here’s the pitch they have emailed to their registered users to promote Trade Me Jobs:
A year ago we launched Trade Me Property and, thanks to your fantastic support, we are now New Zealand’s #1 real estate website.
But your house isn’t your most important asset…. you are!
So… Introducing Trade Me Jobs
We’re delighted that dozens of recruiters and employers have already committed to advertising on Trade Me Jobs. Trade Me members are smarter than most, so we look forward to connecting employers with some great candidates.
To celebrate, we have a special launch offer: list a job vacancy on Trade Me Jobs before midnight Thursday for just $25 (normally $49). Finding a job is, of course, always free.
Given the money invested in and the success of the Trade Me brand, Fairfax would have to be considering bringing it to Australia. My reasoning is that MyCareer and Domain are fixed in consumer’s minds as a newspaper and online offering whereas Trade Me in online only. Trade Me, Trade Me Property and Trade Me Jobs would better compete with the pure online plays.
Your link to MyCareer goes to http://domain.com.au/