Media and other players are in a global race to connect to the mobile consumer.
Speaking in London in March this year, Rupert Murdoch said:
“…media becomes like fast food – people will consume it on the go, watching news, sport and film clips as they travel to and from work on mobiles or handheld wireless devices..â€
Google yesterday launched a traffic jam application covering several US cities for mobile devices. Read what Google has to say here. It is applications like this which are more relevant to mobile consumers. Connect this traffic jam information with in context advertising as Google will and you can see the revenue model. This information from Google is more relevant to a commuter than a celebrity story or sports results.
While it may be years before we see this mobile activity in Australia, newsagents need to consider the US developments in terms of capital investment in their businesses today. They would be well advised to take their investment lead from their suppliers.
Image courtesy of Google.