Technology & Business is a well produced magazine full of out of date content and backed by a website providing free access to chunks of content from the magazine. Their target audience will access content found in this magazine sooner online from a range of sources at no cost. From a newsagent perspective, I make 75 cents per copy sold. The real-estate costs me $3.00 a month and labour managing the title another $1.00 a month. I receive four copies and am lucky to sell two.
For this title to work for newsagents it needs to offer a better return either through a higher cover price or higher commission. It also needs more relevant and timely content. If they want to persist with a $2.95 cover price they need to articulate the relevance of this price to prospective purchaser. Just making the title cheaper does not cut it.
My sense is that an online only model would work better for this title.