Cosmos magazine has beefed up its online presence with the addition of daily news updates to its website among other things. Frequent readers here will recall my criticism of Cosmos launching in an already challenged category and expecting newsagents to effectively fund their launch for at least the first six months. In most stores I see sell data from, Cosmos is a loss making proposition. If this is the experience nationally maybe the long term strategy is to move entirely online. Regardless, the experience of the last year, the first year for the magazine, is that newsagents need to be treated more equitably by publishers of a new title. They need fairer trading terms and a rebate compensating for brand building from which the publisher will reap rewards quite possible after they have turned their back on newsagents.