The Age today has another Post-It ad placed on the front page, this time for the ANZ. While how The Age presents ads is their business, I’d note that their increasing use of Post-It ads is frustrating consumers. Some list the ad and leave it at the counter, usually grumbling something as they do.
I question the damage to the brand both from those frustrated with the perceived intrusion of the Post-It notes and from the focus it pulls from the masthead itself.