From the Network Services website:
www.magshop.com.au is the online retail shop for Australia’s leading magazine publishers. It offers a diverse range of innovative and stylish titles from many publishers throughout Australia in one convenient location.
Magshop is currently attracting 225,000 visitors a month and generating 7,000+ orders, with a conversion of over 3% every month.
The benefits and guaranteed placements are endless with representation on all major Australian search engines and top five portals. Extensive work is currently being carried out to ensure effective listings on all search engines.
With over 200 titles and 2700 items of merchandise, each publisher is able to add as many publications or products as they like. With no upfront costs, the Magshop team will effectively manage all subscription offers, including magazine covers, promotional images and any information changes.
All orders processed through Magshop will safely and securely be stored on our administration server for collection by publishers. All sales are validated by ANZ egate ensuring all revenue from sales are guaranteed.
Affiliate marketing is an essential part of any eBusiness and provides significant competitive advantage. Publishers can now utilise magshop to increase their online subscription sales.
Network Services is part of the PBL group as in ACP Magazines.
While I do not begrudge ACP Magazines selling subscriptions online in this way, I am disappointed in the size of discounts offered in the face of just 25% commission for newsagents who work hard to support their brands in close to 5,000 retail outlets nationally
Some newsagents find it hard to get enough stock of the top selling ACP titles. On the other hand, many newsagents complain that Network Services supplies too much of non ACP stock, especially titles in the bottom 1,000 performing magazine titles. In today’s disruptive circulation market I’d expect newsagents to both situations more frequently.
Newsagents urgently need more equitable magazine supply arrangements. Less stock titles outside the top 200 and, in some cases, more stock for titles inside the top 200. I’d like to see Network and their colleague magazine distributors to work better together to provide newsagents with a fairer deal than the current magazine supply model. This would then enable newsagents to be more competitive against operations like magshop.