Staci Kramer, Executive Editor at Paid Content has written about the online strategies of new magazines. Staci asks: Does starting with a blank slate make it easier than integrating digital with existing magazines? I’d say, yes. Here in Australia magazine startups in the last year which have arrived with a well executed online strategy include Explode (magazine closed and website lives for now), Cosmos and Zoo Weekly. These new titles have developed their online models with ease not matched by more established titles.
Just as online needs to be a key part of a new title launch, it can also play an important role at the end of print life. Many small print run specialist titles could be more profitable for all concerned by moving from a print model to online.