A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Consumers don’t like post-it ads on The Age

age-blog.JPG
Age customers were annoyed yesterday by the post-it ad on the front page. Many pulled the ad off and left it at the counter. Several had questions about the subscription offer (which we could not answer). I’m not that thrilled by a campaign which stands to cut my retail sales and profitability of the title. A better return could be achieved with a loyalty offering for regular retail customers.

0 likes
Newspapers

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image