The San Jose Mercury now publishes print ads online. Check out this ad from Freemont Toyota. You can click on parts of the ad for greater detail. While the move may seem like a backward step, it enhances opportunities for advertisers and extends the reach of the newspaper brand. In the US where consumers are coupon crazy I see this move as being smart. Here, I am not so sure. I have looked around and cannot find an Australian newspaper doing the same thing.