I saw data from a cross-section of newsagencies yesterday for Mother’s Day. All recorded strong sales growth. Greeting cards, social stationery and magazines were up on last year with Greeting Cards the big improver. The data shows that, on average, 60% of the time cards were purchased alone – meaning that newsagents remain top of mind with consumers when it comes to a considered card purchase. Cards are usually purchased along around 45% of the time.