Today is further proof of the growing impact lottery jackpots are having on newsagent traffic. The various lottery businesses changed the Tuesday game last year so it leads to more jackpots. On a day like today, when a $6 million prize is on offer, we see a 33% increase in sales and good flow on business for impulse purchases such as newspapers and weekly magazines. The lottery ticket is the destination and products which used to be core are the add on. Smart newsagents leverage the opportunity. Smart suppliers like ACP Magazines and News Ltd have provided newsagents with some excellent display tools to help leverage the impulse purchase of their magazines and newspapers (respectively) at the lottery counter. The downside is the drop back in traffic and sales when there is no jackpot of the Tuesday.