We usually sell 4 or 5 copies of Digtal Camera World. Despite flat net sales, our distributor, Newsagents’ Direct Distribution, has increased supply four times in the last five months. Now we are getting 10 copies. There is no justification in our sales data for the increase. This extra stock costs more labour, takes up more real-estate and uses more cash. NDD has an obligation to scale magazines out to newsagents on an equitable basis. Increasing supply, as in the example I have given, is, in my view, unconscionable.