Our eight month old online ink and toner business achieved more revenue in the first seven days of this month than we will do in the entire stationery department of our newsagency for the whole month. A check of online search stats shows that huge numbers of companies and individuals are trawling the Internet looking for office supplies. We’re seeing people through our online business who would never purchase in a newsagency. The benefits are that we are able to conduct this business without shopping centre rents and without diverting attention from our core retail story; we can advertise like the bug guys; we can specialise for little capital outlay. Newsagents need to rework their stationery story if they are to compete with the new wave of online stationery offerings.
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Stationery
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