Bill Burnham has written an excellent piece about Google Base. He writes in detail about the threat Google Base poses to more established classifieds sites. All of this is bad news for newspaper publishers relying on print and more traditional online models for classified revenue. There is no doubt that the online classified space in the US is years ahead of here. However, it will not take years for businesses like Google to revolutionise the marketplace here. This is the risk for all who derive income from newspapers and from our fledgling online classified operations.