I’ve had my TV Week supply cut by 22% this week. This is because I have not been selling out. The cut to supply takes be below my net sales. However, magazine sales being what they are we will not sell out of the lower quantity because customers tend not to want to buy if there are only one or two left on the shelf. So, the 22% cut becomes a self fulfilling prophecy. In the meantime, the supermarkets in my centre return more TV Week product that I get supplied at the start of the week. It’s a supply model which I don’t understand at all.
Footnote (11/5): ACP Magazines has responded to our request and lifted our supply of TV Week to a better level. This is a good outcome as it allows me to better promote the title rightt throguh to week end. This will encourage us to further push the title.