Vogue has has kicked its online play up several notches with its coverage of Melbourne Fashion Week. It’s website, which was already attracting excellent traffic (see earlier item) will have won new visitors many of whom will stay. What this means for the print edition will only be seen with time. If consumers get their fashion fix online then maybe they feel less compelled to purchase the magazine? It’s unchartered territory and while the publisher will say there will be no impact, there must be. I’m not saying the magazine will ultimately disappear. I am saying sales will fall as a result of an excellent website under the same masthead.