The folks at JibJab have been testing JokeBox for several months. It’s a free social networking site where you can upload jokes, funny emails and the like and share them with others. In the three month beta 25,000 items were posted according to Paid Content. Independent retailers used to comfort themselves that there is nothing like across the counter customer interaction. While the Internet is yet to replace this, sites like JokeBox take this interaction further. On another level, what’s good about JokeBox is that it’s personal. I can be at the centre of the entertainment and for many this will be compelling.