“Only Women’s Day and People’s Friend today, my daughter gets her fix online now.”
The mother spoke with a tinge of sadness in her voice. They shop regularly together and visiting the newsagency was a treat because they all found what they wanted. Mother, daughter and mother’s mother. The daughter is more satisfied now with Girlfriend and other sites online than a magazine.
As the three women left the shop I mused that it would be handy to track traffic to websites like that for Girlfriend and to plot these compared to retail sales. There must be an intersection which publishers watch for. Based on this brief comment at the counter I felt out of date.
Young girls and boys are smart and if they can satisfy their interest in up to date news and information online then why buy a magazine. This where plotting the intersection would be valuable. It doesn’t take long for habits to change. For the short term we need to work harder at building the magazine buying habit among people 25 and younger. We need to help mothers pass on traditions to their daughters.
Most magazines are not affected at the moment. But at the fringes there is enough activity to measure.
im a teenage male and i buy the teenage Explode magazine and i think that the explode magazine has made males read magazines more therefore more are reading not less