A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Easter newspaper frustration for customers

The Age in Melbourne yesterday (Good Friday) and today was pretty much the same newspaper except for the main news wraparound. Home delivery challenges of what is effectively a duplicate product notwithstanding, retail customers expressed their frustration in my shop today at the waste of paper and for being charged a premium Saturday rate for a product they already purchased the day before. The message from the customers I spoke with was if you’re going to sell on both days then product a different newspaper for each day.

0 likes
Newspapers

Leave a Reply

Your email address will not be published. Required fields are marked *

Reload Image