We have been using our large LCD panel for in store promotion for three months and while it’s too soon to individual products results, there is strong anecdotal evidence that lottery products benefit from this type of promotion. People are in line, they’re reminded of a super draw or a jackpot and it’s an easy purchase at the counter whereas they have to leave the line (not that the line is that long) to grab a copy off the shelves.
We’ve embraced the LCD unit for a local focus and have included photos of employees – all to underscore our focus on customer service. We feel this is more appropriate that only using it to push product like you see at supermarkets and elsewhere. We’re going to use it for a Mother’s Day feature – if we can get some our customers to agree to having their photos taken and displayed on the screen. We don;t see this screen as being only about advertising. We’re also playing with Flash to make better use of the LCD capabilities and we expect this to improve customer engagement.