Tattersalls is emailing its online customers to drive sales for this Saturday’s $21 million super draw. I’d prefer they invest their marketing dollars to drive consumers to their retail network of accredited representatives and not the Tattersalls owned online outlet. Tattersalls has excellent coverage through its retail network and there is no need for it to build an online presence other than to compete with the retail network. It’s retail partners have invested heavily in shop fits, employee training and brand building.