A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Local, local, local, Google beefs up local advertising offering.

Local is the online advertising game in town as this story from ClickZNews reports. Advertisers can have their business displayed on a local map along with an appropriate image. The Google page describing the service can be found here. It’s an enhancement to the AdWords service which local businesses will want to embrace and which puts static local newspaper advertisements under more pressure. It will be interesting to watch the Google roll out in Australia.

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Media disruption

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