FHM has launched video content in the UK for Sony PSP devices and mobile phone content in the US. (Source: MocoNews.)
It’s not a surprise that brands such as FHM and Playboy are connecting with consumers this way. This is just the beginning. Freeing content from the page makes the stories the product and this offers a revenue model considerably beyond the traditional magazine model. This makes celebrities more valuable than ever. We have a customer who visits our shop weekly to use an internet computer to download and print (in colour) every story about the star she obsesses about. Her weekly spend is usually in excess of $50.00. If she had a place she could go and pay this amount for every story about her star I’m sure she would.